The Right Angle

PHILADELPHIA — Wallpaper Magazine just published an article about Pennovation Works architecture part of the University of Pennsylvania campus in Philadelphia, written by Sam Lubell. One of the main focuses of the article relates to the Pennovation Center building designed by Hollwich Kushner (HWKN) and KSS. I had the fortune to work on the brand identity of this district for two years, collaborating with a great team of designers and architects including Peter Lee, Jordan Bischoff & Duy Pham at Bruce Mau Design while I was working in their studios as Associate Creative Director, and constantly collaborating with HWKN and Land Collective in the process. 

Wallpaper Magazine presents the content with beautiful photography from Michael Moran (as seen above), focusing on the architecture of the main building Pennovation Center, facilities where a big part of the wayfinding and signage system design is placed. System created at BMD, project Cristian Ordóñez directed together with Elvira Barriga and Tom Keogh while at Bruce Mau Design in Toronto.

Pennovation Works is a blend of laboratories, offices, and production space being developed by The University of Pennsylvania creating an connection between the intellectual and entrepreneurial initiatives for advancing knowledge and generating economic development.

Read Wallpaper Magazine article here. Another article related to the project was published by Architecture Critic Inga Saffron, at the, read here.